News for 'marketing-campaign-'

Emily in Paris 5 Review: Same Old, Same Old

Emily in Paris 5 Review: Same Old, Same Old

Rediff.com19 Dec 2025

There is nothing new or original about the storyline but loyalists may continue to be swept away by Emily's high-fashion escapades against the sun-drenched backdrops of Rome and postcard-perfect Venice, notes Divya Nair.

Can India Regain Foreign Tourists This Winter?

Can India Regain Foreign Tourists This Winter?

Rediff.com8 Dec 2025

'We expect inbound numbers in 2025 to come close to pre-pandemic levels -- if not fully match them -- by early 2026.'

'No Such Thing As Diabetes Reversal'

'No Such Thing As Diabetes Reversal'

Rediff.com14 Nov 2025

'In diabetes remission, you go below a 6.5 HbA1c without medication.' 'And this happens only when you lose 10 to 15 per cent of your body weight with a good amount of lifestyle and dietary changes, exercise and sometimes medication.' 'You have to be able to sustain your HBA1C below 6.5 for at least a year without medication to say that the patient is in remission.'

Competition may keep Colgate under pressure

Competition may keep Colgate under pressure

Rediff.com25 Oct 2025

Colgate-Palmolive India's September quarter (Q2FY26) performance has reinforced concerns among brokerages about the company's continued market challenges.

Do You Wanna Partner Review: Charming

Do You Wanna Partner Review: Charming

Rediff.com12 Sep 2025

Do You Wanna Partner is frothy and funny without being loud or crude, which is something so many Indian comedies cannot manage, observes Deepa Gahlot.

Serena Williams shocks fans with 31-pound makeover

Serena Williams shocks fans with 31-pound makeover

Rediff.com22 Aug 2025

The 23-time Grand Slam champion, who retired from professional tennis in 2022, will headline a multi-year national marketing campaign for GLP-1 drugs, a company spokesperson said.

Auto firms align dispatches with retail demand amid stock pileup

Auto firms align dispatches with retail demand amid stock pileup

Rediff.com4 Aug 2025

Manufacturers of passenger vehicles (PVs) in the first half of the calendar year (2025) reported a modest 0.5 per cent year-on-year increase in wholesale dispatches, while retail sales grew 2.5 per cent for the same period, reflecting a calibrated approach by automakers amid elevated dealership inventories and cautious consumer sentiment. According to the Society of Indian Automobile Manufacturers (Siam), dispatches rose marginally to 2.16 million units, up from 2.15 million units a year earlier.

Move over Fast & Furious-Brad Pitt's 'F1' dominates

Move over Fast & Furious-Brad Pitt's 'F1' dominates

Rediff.com30 Jun 2025

Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign

'India may become biggest natural diamond market'

'India may become biggest natural diamond market'

Rediff.com4 Jun 2025

'That combination of a rising economy, a growing middle class, and a deepening love of diamonds and jewellery is what we see really doubling the market for diamonds over the next five years.'

'Small Cars Must Grow By 8-10% For...'

'Small Cars Must Grow By 8-10% For...'

Rediff.com11 Jun 2025

'...the auto industry to get back to 7% to 8% annual growth.' 'High growth in the SUV segment alone will not achieve this, as it is a small market.'

Maaza, 2nd desi brand from Coca-Cola group, becomes billion-dollar brand

Maaza, 2nd desi brand from Coca-Cola group, becomes billion-dollar brand

Rediff.com12 Feb 2025

Maaza, a desi mango fruit-based drink owned by Coca-Cola, has touched the milestone of becoming a billion-dollar brand in 2024, its Chairman and CEO James Quincey has said.

Shoe pinches for most large footwear companies

Shoe pinches for most large footwear companies

Rediff.com11 Mar 2025

Footwear companies were among the weakest performers in the consumer discretionary sector during the October-December quarter (Q3) of 2024-25. The combined revenue growth of the top four listed firms was just 2.9 per cent year-on-year (Y-o-Y) - the lowest among major discretionary categories.

Mickey 17 Review: Bong Joon-ho Does It Again

Mickey 17 Review: Bong Joon-ho Does It Again

Rediff.com6 Mar 2025

Fiercely original filmmaking from a director whose even just good enough attempt fares much better than your average blockbusters, observes Mayur Sanap.

Rs 2,541 cr boost for tourism, 50 destinations to be developed

Rs 2,541 cr boost for tourism, 50 destinations to be developed

Rediff.com1 Feb 2025

India's Finance Minister Nirmala Sitharaman has announced an ambitious plan to develop the country's top 50 tourist destinations in a "challenge mode", with the aim of boosting employment-led growth and attracting international visitors. The Ministry of Tourism has received a significant budget increase for 2025-2026, with a focus on enhancing tourism infrastructure, promoting domestic and international travel, and ensuring the safety of tourists, particularly women. The government plans to promote homestays, improve connectivity to tourist spots, and provide performance-linked incentives to states that demonstrate effective destination management. The budget also includes investments in public enterprises, skill development programs, and initiatives to promote medical tourism and spiritual tourism.

Best Business Ideas Under Rs 1 Crore

Best Business Ideas Under Rs 1 Crore

Rediff.com10 Feb 2025

India's e-commerce market alone is projected to reach $200 billion by 2026, making it a prime industry for ambitious entrepreneurs, explains rediffGURU Harsh Bharwani.

How is Tata Motors gearing up to face competition?

How is Tata Motors gearing up to face competition?

Rediff.com8 Jan 2025

Why is Shailesh Chandra, managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, not worried about the competition?

Lab Or Natural? What Diamond Would You Prefer?

Lab Or Natural? What Diamond Would You Prefer?

Rediff.com12 Dec 2024

Suddenly, the legendary advertising line -- a diamond is forever -- is losing its shine.

Which is Better? FDs Or Debt MFs?

Which is Better? FDs Or Debt MFs?

Rediff.com5 Sep 2024

Feature for feature, bank FDs are indeed better than debt funds today, mainly thanks to Ms Sitharaman, notes Debashis Basu.

Auto sales decline for 2nd consecutive month in August

Auto sales decline for 2nd consecutive month in August

Rediff.com1 Sep 2024

Leading automakers Maruti Suzuki, Hyundai and Tata Motors reported decline in wholesales in August as the companies curtailed vehicle dispatches amid drop in demand and to cut inventories at dealer level. Market leader Maruti Suzuki India said its total domestic passenger vehicle wholesales were at 143,075 units last month as compared to 156,114 units in the year-ago month, registering a dip of 8 per cent. Sales of mini segment cars, comprising Alto and S-Presso, declined to 10,648 units last month as against 12,209 units a year ago.

How To Stop Kids From Eating Junk Food

How To Stop Kids From Eating Junk Food

Rediff.com27 Jun 2024

Ensure that the meals provided in their tiffins and snack breaks are colourful, says Dr Imran Patel.

Merry Christmas, Hanu Man Make Decent Money

Merry Christmas, Hanu Man Make Decent Money

Rediff.com15 Jan 2024

While Hanu Man caters to the masses, Merry Christmas is for the class audiences. This is where they scored moolah as well.

BJP's Ramji Ki Guarantee

BJP's Ramji Ki Guarantee

Rediff.com22 Jan 2024

Is 2024 a done deal for the BJP? It was a done deal five years ago itself, but it did not have a guarantee.
Now, with the temple consecration, it seems to have acquired a Ramji Ki Guarantee, notes Saisuresh Sivaswamy.

Microsoft collaborates with Google in marketing campaign

Microsoft collaborates with Google in marketing campaign

Rediff.com15 May 2013

hile depicting Google as prying the texts of emails to decipher user discussions to put up ads accordingly, Microsoft's ads urge people to switch to the less intrusive Outlook.com.

Tips for a hit marketing campaign

Tips for a hit marketing campaign

Rediff.com12 Jun 2006

Never-Before-Seen IPL Broadcast Battle

Never-Before-Seen IPL Broadcast Battle

Rediff.com8 Mar 2023

Disney-Star is positioning IPL as a "big-screen experience" where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the world.

Outbound travel picks up, India remains top source for several countries

Outbound travel picks up, India remains top source for several countries

Rediff.com9 Jan 2023

Travel from India increased significantly after resumption of direct flights in March, Turkiye Tourism Board said, with destination weddings contributing to arrivals

The Secret Ingredient Of Pathaan's Success

The Secret Ingredient Of Pathaan's Success

Rediff.com30 Jan 2023

There are hundreds of fan clubs -- in Jalgaon, Beed, Chennai, Kolkata, Akola, Yavatmal, Bengaluru, Sitamarhi, New York, Canada, Nigeria etc. Every Indian city/town or a major country has a fan club for the man whose fan base has been estimated at 3.5 billion by Time Magazine.

Actors Who Brought Audiences To Theatres

Actors Who Brought Audiences To Theatres

Rediff.com15 Sep 2022

Joginder Tuteja looks at the actors who have scored the biggest openers in 2022 so far.

NO! Your Shampoo Can't Fight Hair Fall

NO! Your Shampoo Can't Fight Hair Fall

Rediff.com29 Jun 2022

There's no 'genie-in-a-bottle' solution that can instantly fix hair fall within a month, cautions Dr Jaspreet Sarna, dermatologist, Traya Health.

What LINKS SRK, John, Hrithik, Ranveer?

What LINKS SRK, John, Hrithik, Ranveer?

Rediff.com10 Nov 2021

Some top stars are dabbling with a double role act and the next couple of years could see at least five of them being seen twice over on screen.

Baahubali: The Beginning: 5 Years On, 10 Facts

Baahubali: The Beginning: 5 Years On, 10 Facts

Rediff.com10 Jul 2020

As the film celebrates five years of release, 10 interesting facts about S S Rajamouli's fantasy.

Curvy yet sexy! Meet plus-size lingerie model Ali Tate

Curvy yet sexy! Meet plus-size lingerie model Ali Tate

Rediff.com11 Oct 2019

Meet Ali Tate Cutler, who is one of four models featured in the launch of Bluebella and is the only plus-size model among all.

BJP accounts for 53% of political ad blitz

BJP accounts for 53% of political ad blitz

Rediff.com2 Apr 2019

The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.

Will the real Mr Modi please stand up?

Will the real Mr Modi please stand up?

Rediff.com26 Feb 2021

Human memory about policy issues is short. That alone can explain why many are deliriously happy with his latest slogans and ignore seven years of poor 'doing business' climate, taxtortion, extortionate oil prices, and high dependence on babus and the big State that has kept the enterprise system stifled, observes Debashis Basu.

Indian firms skip Auto Expo

Indian firms skip Auto Expo

Rediff.com27 Dec 2019

Hero MotoCorp, Honda Motorcycles, Scooters India, TVS, Honda India, Toyota Kirloskar Motor, Ford, Nissan, Ashok Leyland are all giving the Auto Expo a miss this time.

Celebrating womanhood?

Celebrating womanhood?

Rediff.com9 Mar 2020

'Should we need just one day in a year to talk about their achievements?', asks Aarti David.

How Myntra plans to run India's biggest fashion sale

How Myntra plans to run India's biggest fashion sale

Rediff.com16 Jun 2020

The 12th edition of EORS will be held from June 19-22. There will be a dedicated central virtual war-room for tactical problem solving across all phases of the event. Shoppers across the country will have access to over 700,000 styles from over 3,000 fashion and lifestyle brands. Myntra is expecting 3 million people to shop from the safety of their homes.

Jewellers give up on machines, go back to handcrafted designs

Jewellers give up on machines, go back to handcrafted designs

Rediff.com25 Feb 2019

As the shift from hand-crafted to machine-made ornaments did not serve the purpose, with neither the cost of machine-made jewellery declining nor jewellers finding innovative designs, the industry goes back to 'hand-crafted' ornaments for both domestic and overseas buyers, reports Dilip Kumar Jha.

Entrepreneurs: Do's and Don'ts for SCARY times ahead

Entrepreneurs: Do's and Don'ts for SCARY times ahead

Rediff.com13 Jul 2020

DO: Whether or not your business has suffered losses, now is the time to optimise resources, cut back on unnecessary expenditure and spend every penny cautiously. DON'T: If there is a cash crunch, don't rush to fire staff. Instead, weigh in other options that will protect the interest of both the company and the employees. Must Read Advice from Apoorva Ranjan Sharma, MD, 9unicorn.

80,000 Indians to head for World Cup

80,000 Indians to head for World Cup

Rediff.com13 May 2019

The demand is the highest for the India-Pakistan match at Old Trafford in Manchester on June 16 and also for the final at Lords on July 14.