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HUL changes strategy to push products

The country's largest fast moving consumer goods company, Hindustan Unilever, is using "out-of-home" aggressively to grow its foods business. Out-of-home means initiatives undertaken beyond just......

Young market? Old brands go under knife

As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and......

Management gurus on crisis communication

A small, independent not-for-profit organisation takes on the big bad multinationals. The matter dies down -- sort of -- after months of conflicting information, accusations and......

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