Madhukar Sabnavis

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How much of business is truly customer-centric?

Customer centricity is about understanding the ecosystem in which a product is operating in the customer's life and working towards making every element of the ecosystem friendly and enjoyable to......

The best way to influence consumers

For many big brands, investment in advertising is as big as the amounts spent in setting up factories and other infrastructure, says Madhukar Sabnavis. The beverage station was located in a......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Marketing mantra: Know the story of 'two Indias'

Forget urban vs rural, marketers need to start thinking about North and South, says Madhukar Sabnavis. In the last two decades, there has been much written and said about "two Indias" - called......

New techniques of brand building

A brand can move from creating affinity to inspiring awe and respect, writes Madhukar Sabnavis What makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they......

Madhukar Sabnavis

News for Madhukar Sabnavis

How much of business is truly customer-centric?

The best way to influence consumers

The secret behind successful marketing

Marketing mantra: Know the story of 'two Indias'

New techniques of brand building

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