Dettol, followed by Tata Indicom, Infosys, Taj Hotels and Resorts, Wipro, Microsoft, Reva, Maruti, Colgate and Lifebuoy are the top 10 'green brands' in India, according to a recent research,......
Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......
In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......
The Indian Hotels Company, owned by Tata Sons, recently launched a new brand, Vivanta by Taj, in the upper upscale segment. The brand covers three new hotels in Bangalore, Goa and Maldives and 16......
Smarting from a protest-ridden start, KFC is now on its second course deciphering the Indian audience. Companies will seldom rue having the first-movers advantage. Does it not naturally lead to a......