With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country. Gatorade may have always played second......
To establish a beachhead in the sports drinks market in India, Amul (Gujarat Co-operative Milk Marketing Federation (GCMMF) is gearing up to re-launch its sports drink brand Stamina.The company has......
This summer, the beverages market will move a little more away from its carbonated drinks. Stretching the health and wellness plank, beverage makers have lined up five-six new health drinks in the......