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Hamara Bajaj Kindled Pride in Being Indian

 In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

HUL kisses Liril Girls goodbye; turns family way

 FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

40 Years Ago and now: The Liril Girl showed how to target a state of mind

 A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

Ad guru and actor Alyque Padamsee passes away at 90

  Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall......

Alyque, Advertising Man of the Century

 'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

40 years have passed, the Nirma girl still endears

 Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The lady behind Deepika's success

 'Deepika always got all the jobs she auditioned for.''There was no stopping her.' Photograph: Kind courtesy Deepika Padukone/Instagram It was a week of celebrating Deepika Padukone's wedding with......

Deepika Padukone: 31 years in 31 pictures!

 Happy birthday, Deepika! One of Bollywood's prettiest actresses Deepika Padukone celebrates her birthday on January 5. We've seen Dips in so many avatars, and they've all been so stunning. On her......

Do you know these HIDDEN MEANINGS in movies?

 Looking back on my brief life as a film critic, I can see clearly the key role that subtexts and their uncovering had played in my getting started on this path. It was, over those many casual......

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