HUL kisses Liril Girls goodbye; turns family way

FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

Ad guru and actor Alyque Padamsee passes away at 90

 Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

For McDonald's, making a comeback won't be easy. Here's why

It is not easy for an FMCG brand to make a comeback if it  has been out of consumer’s reckoning for some time.Moreover, a protracted battle between the owners and then closure of a large......

'An Indian film without songs is meaningless'

Vanraj Bhatia, the creator of unforgettable music, hated the fact that the 'New Wave' directors did not respect Hindi cinema's multi-song format.Jyoti Punwani draws memories from her interviews......

The lady behind Deepika's success

'Deepika always got all the jobs she auditioned for.''There was no stopping her.' Photograph: Kind courtesy Deepika Padukone/Instagram It was a week of celebrating Deepika Padukone's wedding with......

Do you know these HIDDEN MEANINGS in movies?

Looking back on my brief life as a film critic, I can see clearly the key role that subtexts and their uncovering had played in my getting started on this path. It was, over those many casual......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......