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Lintas Productions

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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

The Machine That Saved Tanishq

Stories are legion about the Karatmeter's use at that time.Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then......

'Entertainment is an interesting opportunity'

Lowe Lintas is foraying into film and television production with Lintas Productions. The agency's chairman, R Balakrishnan ('Balki'), carved his name in Bollywood with Chini Kum, and the......

'A Colossus who changed Indian advertising forever'

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'Urvi Malvania remembers Alyque Padamsee.......

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

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India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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