In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......
Stories are legion about the Karatmeter's use at that time.Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then......
Lowe Lintas is foraying into film and television production with Lintas Productions. The agency's chairman, R Balakrishnan ('Balki'), carved his name in Bollywood with Chini Kum, and the......
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'Urvi Malvania remembers Alyque Padamsee.......
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......
A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......