In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......
Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......
Stories are legion about the Karatmeter's use at that time.Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then......
US-based advertising and marketing services provider Interpublic Group on Tuesday announced the acquisition of advertising agency Lintas India for an undisclosed sum. IPG had picked up 40 per cent......
The Indian shareholders of Lintas India have agreed to sell their 51 per cent stake in the advertising agency to the Interpublic Group, which holds the balance 49 per cent. Prem Mehta, CMD, Lintas......
'Our clients need business. For business you need workers and so we decided to help.' IMAGE: Migrants rush to get inside a bus during the lockdown in Howrah, West Bengal, July 23, 2020.......
By 2008, what the advertisers will spend on below-the-line activities will equal their above-the-line (traditional print and TV advertising) spends. This means that the ratio of traditional......
New Zealand is two wickets down against Australia on Tuesday March 11 as I walk into Raj Kaushal and Mandira Bedi's three-storeyed home RaMa ('Ra' for Raj and 'Ma' for Mandira). I dodgethe security......