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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

I received no money to endorse DD Kisan, says Amitabh Bachchan

Bollywood superstar Amitabh Bachchan said he did not enter into "any contract" with Doordarshan to endorse its channel DD Kisan, contrary to reports. Bachchan, 72, said his campaign for the new......

The Adyar Cancer Institute: A Labour of Love

Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......

The Machine That Saved Tanishq

Stories are legion about the Karatmeter's use at that time.Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then......

Advertising titan, civic activist, actor, writer Gerson da Cunha is dead

Advertising industry veteran Gerson da Cunha, a multi-faceted personality passionate about civic activism in later years, died in Mumbai on Friday after a brief illness, a former colleague said.......

'We are trying to give migrant workers more bargaining power'

'Our clients need business. For business you need workers and so we decided to help.' IMAGE: Migrants rush to get inside a bus during the lockdown in Howrah, West Bengal, July 23, 2020.......

Why Brand Jet collapsed after 25 years

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines.For Jet, the deathly potion was even more toxic on......

Exit Vodafone pug, enter network engineer

The latest ad, done by O&M again, Vodafone’s ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel. A year ago, telecom operator Vodafone had brought its mascot, the......

'Some love me, many hated me'

'N Chandra told me, "Arree yaar, don't get heavy on me now! This is a Hindi movie so leave your logic at home".' IMAGE: Mohan Kapur at the premiere of Ms. Marvel in Los Angeles. Photograph: Kind......

A filmmaker who understands the soul of India

Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars.But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar. IMAGE: Kriti Sanon captioned this......

'In our country, we treat parents almost like Gods'

'We always tell children to touch the feet of elders. But why?''Why can't a child be respected?''You have to be very equipped to even want to have children.''There are entrance exams for even......

'Gautam Rajadhyaksha's loss is a huge loss to photography'

Ace lensman Gautam Rajadhyaksha, who passed away on September 13, would have turned 61 today.On his birthday, make-up artist Mickey Contractor, who had worked with the photographer for 25 years,......

Gautam Rajadhyaksha and Bollywood's timeless beauty

Star photographer Gautam Rajadhyaksha passed away this morning. A celebrity in his own right, he had captured actors, musicians, singers, artists and businessmen through his lens. We bring......

ICC plea for stay on use of WC logo rejected

The Delhi high court dismissed an interim application by the International Cricket Council seeking to restrain Britannia Industries and its authorised departmental stores from using the logo, mark......

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