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The neta seeks your Like before your vote!

 Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

'It is not uncommon for rivals to work together '

 Chuck Brymer, president and chief executive officer of DDB Worldwide, was in India for the DDB Asia-Pacific Summit in Mumbai between March 26 and 28. A packed schedule notwithstanding, he held his......

Scam ads, copycats dog agencies

 It’s been a week since the springtime celebration of advertising in picturesque Goa ended. But the controversies surrounding Goafest are far from over. The past few days have seen skeletons......

Spotlight on scam ads

 In the wake of the furore over JWT’s Ford Figo poster campaign, the relationship between ad agencies and clients was brought to the fore at Goafest 2013. The Figo controversy has thrown up......

IPL evokes cold waves in brand campaigns

 Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......

Get real: Is the new ad mantra

 The use of employees, CEOs or ordinary people is growing in advertising."We are the ones who help organisations gain business advantage by converting data into intelligence' screams an ad for IT......

India's hockey great Leo Pinto passes away

 One of the country's all-time great hockey players and the oldest Olympian, Leo Pinto, breathed his last in Mumbai on Tuesday at the age of 96. "He died of old age. At his peak he was considered as......

SEE: India's first Olympic GOLD as an independent nation

 IMAGE: The Indian hockey team routed hosts Britain 4-0 in the final to win the gold medal at the 1948 London Olympic Games. All Photographs: Kind courtesy Official Instagram page of Team India......

Tatas honours former Olympic hockey captains

The House of Tatas honoured ten former captains of India's Olympic hockey teams and two former Olympians on Wednesday.The Tata Group, which has a long-standing commitment to the development of......

Does the IOA want to finish Mumbai hockey?

 'Indian hockey will lose out on one of its most important nurseries of good hockey talent.' IMAGE: Young boys play hockey at an academy in Mumbai. Photograph: Hitesh Harisinghani/Rediff.com  ......

Champions League: Barcelona, Atletico held; Higuain rescues draw for Juve

 Barcelona held to goalless draw by battling Olympiakos IMAGE: Barcelona’s Lionel Messi held. Photograph: FC Barcelona/Twitter Barcelona must to wait to confirm a place in the Champions......

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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