The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers,......
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......
Hit by the global economic slump, Leo Burnett one of the world's largest advertising agencies, is planning to make India a global outsourcing hub, as clients look at cutting costs. On a week's......
The Leo Burnett-affiliated Orchard, the Sam Balsara-headed Madison Advertising and the public relations firm, Perfect Relations, have been short-listed for the Congress party's Rs 40 crore (Rs 400......
The energy is palpable as you step into the Central Mumbai office of ad agency Leo Burnett. The dormitory-style office is aptly suited for what the newly-appointed chief executive officer Saurabh......
In its latest campaign, Dalda is stressing that it’s now a refined oil brand and no longer just a vanaspati offering. Dalda, once a household name in India’s kitchens, is reinventing......
The curtains have fallen on 2011. While ad gurus admit that there was little cutting-edge creative work last year, they do say is that the frequency of popular campaigns rose. In other words,......
Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars.But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar. IMAGE: Kriti Sanon captioned this......
Indian Americans are known for a great many things -- business acumen, success in the medical profession, being the backbone of Silicon Valley. But humour? Do funny desis really exist? Isn't......
Intensive training and meticulous planning have gone into the making of Dangal, Ranjita Ganesan and Dhruv Munjal find out. IMAGE: Aamir Khan with wrestler Mahavir Singh Phogat at his daughter......
Pakistan's first Test tour of India in over six years is mired in confusion and controversy with only two weeks to go for its planned start.The Board of Control for Cricket in Indiais yet to......