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Landor Associates India Country

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  • Business

Fitch to collaborate with Landor in India

When the WPP chief Martin Sorrell advocates his ad agencies to compete for client businesses with his "kiss-and-punch" philosophy, design companies owned by the WPP group have collaboration on......

Brand India: Tonic for the soul

Landor Associates,world-famous branding and design agency of the WPP group, is opening shop in India. It has hired one person in Mumbai and is looking for talent. But that's not stopped the agency......

Taj hotels rope in Landor for brand restructuring

The Tatas-controlled Taj group of hotels, India's largest hotels chain, has appointed the US-based Landor Associates, the WPP group's pre-eminent branding and design consultancy firm, to undertake......

Dettol tops 'green brands' list

Dettol, followed by Tata Indicom, Infosys, Taj Hotels and Resorts, Wipro, Microsoft, Reva, Maruti, Colgate and Lifebuoy are the top 10 'green brands' in India, according to a recent research,......

i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

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