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Taj hotels rope in Landor for brand restructuring

 The Tatas-controlled Taj group of hotels, India's largest hotels chain, has appointed the US-based Landor Associates, the WPP group's pre-eminent branding and design consultancy firm, to undertake......

Brand India: Tonic for the soul

 Landor Associates,world-famous branding and design agency of the WPP group, is opening shop in India. It has hired one person in Mumbai and is looking for talent. But that's not stopped the agency......

CCD's Siddhartha was a 'nice guy' CEO

 A family man with two sons, who made it a point to attend all weddings and occasions in the community, Siddhartha is known by everyone as the quintessential ‘nice guy’ CEO -- never......

Bombay House turns evangelist for new Tata products

 In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......

Changing your brand logo? Few things that can make or kill business

 Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

IOA remains defiant, says IOC should not force issues

 A defiant Indian Olympic Association on Saturday said that it would write to the International Olympic Committee to allow the August 25 general body meeting to decide on the issue of barring......

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