Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

Bombay House turns evangelist for new Tata products

In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......

Coming soon: An app to generate IDEAS!

Thanks to R Sridhar's TickleMeThink, chief executives will no more suffer from creative blues. You have 15 minutes to go into a meeting your boss decided to hold just two minutes ago. Agenda:......

i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

IOA remains defiant, says IOC should not force issues

A defiant Indian Olympic Association on Saturday said that it would write to the International Olympic Committee to allow the August 25 general body meeting to decide on the issue of barring......