How FMCG firms plan to boost growth in rural India

Although large companies like Nestle, Dabur or HUL have been impacted by this slowdown in demand, it was the small, local players that have been hit harder. Recently, when Suresh Narayanan,......

Auto Expo had more to it than cars and bikes

You could be forgiven for thinking that Auto Expo was only about powerful cars and humongous bikes. There was so much else that was happening, too, says Rajesh Karkera.   The words Auto Expo......

How cosmetic brands are wooing online shoppers

Brands leading the shift include Colorbar, MAC, Smashbox, Becca, Innisfree, Bobbi Brown, Bodyography and Sephora. Jigisha Mehta, 25, is the envy of her friends, thanks to a new lipstick collection......

How Eureka Forbes remains relevant 25 years on

The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy. Arundhuti Dasgupta reports. IMAGE: Among other things, Eureka Forbes has for......