How FMCG firms plan to boost growth in rural India

Although large companies like Nestle, Dabur or HUL have been impacted by this slowdown in demand, it was the small, local players that have been hit harder. Recently, when Suresh Narayanan,......

What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The......

Auto Expo had more to it than cars and bikes

You could be forgiven for thinking that Auto Expo was only about powerful cars and humongous bikes. There was so much else that was happening, too, says Rajesh Karkera.   The words Auto Expo......

How Eureka Forbes remains relevant 25 years on

The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy. Arundhuti Dasgupta reports. IMAGE: Among other things, Eureka Forbes has for......