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IBM's AI push helps Parle, Mother Dairy go digital

 The applications range from disaster recovery to predicting demand and understanding customer choices using artificial intelligence. Illustration: Dominic Xavier/Rediff.com The next time you buy......

How Parle plans to capture the premium category

 The home-grown biscuit brand looks to get inside the customer’s mind as it steps outside the boundaries of its mass-market identity How does a budget brand  leverage its mass following......

Krackjack takes on 50-50

 Ek hi bite me sweet bhi, salty bhi, says the latest television commercial of Parle Products' Krackjack. It's a direct potshot at market leader Britannia 50-50's kabhi sweet, kabhi salty......

FMCG players mull 3-6% hike in prices

 Fast moving consumer goodsmajors like Britannia, ITC and Parle Products are mulling price hikes and cost-cutting measures on the back of a weak monsoon season, coupled with soaring sugar prices.......

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 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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