A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......
Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......
'One of his favourite slogans was, "Show, don't tell".''His entire life is a metaphor for that belief.'Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.Illustration:......
The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But......
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......
In many respects, Ramdev is also among the busiest FMCG brand ambassadors. At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......