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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

Fear is the key

Saaanyaaa," wailed my soon-to-be sister-in-law.We were alone in the house and her cry was one of sheer terror.I rushed out of the kitchen, where I had gone to keep my plate, and saw her standing......

E-motorcycles: Bhavish Aggarwal Riding High

Can Bhavish Aggarwal upend the electric two-wheeler market, which is now overwhelmingly in favour of scooters? IMAGE: The Ola Cruiser. All photographs: Kind courtesy Ola Electric /Instagram.com......

Quality key to exports: Kawasaki to Bajaj

Japanese two wheeler giant Kawasaki has asked its alliance partner Bajaj to improve quality to tap the enormous motorcycle export potential, while indicating that the Indian partner could consider......

Harley back in saddle: Rides with Hero for 'most affordable' bike

Two years after it hitched a ride with Hero MotoCorp (Hero), Harley-Davidson (Harley) and the Pawan Munjal-led firm are gearing up to ride into the middleweight (midweight) motorcycle segment......

Rahul Bajaj was a true nationalist

Rahul Bajaj was transparent, outspoken, and not ready to bend the rules, says R C Bhargava. Illustration: Dominic Xavier/Rediff.com As marketing director in Maruti Suzuki (then called Maruti......

Bajaj to roll in more Kawasaki models

With consumers lapping up every available Ninja (performance bike from Kawasaki) from Bajaj Auto showrooms, the Pune-based company is gearing up to launch more high-end products from the Japanese......

'I am still so lost in the film industry'

Aashish Chowdhry's performance as Ajay Devgan's right-hand man in Harry Baweja's Qayamat is being talked about as one of the most striking debut performancesthis year.Aashish is soft-spoken yet......

PIX: Mumbai's Jhanvi Rishad rev it up at Valley Run!

IMAGE: Mumbai's Jhanvi Bhavsar, winner in the K7 Class poses after her win. Rishad Dadachanji and Stephen Pachigalla drove the ‘Fastest Cars’ in their respective categories to top......

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Kawasaki Bajaj

News for Kawasaki Bajaj

Hamara Bajaj Kindled Pride in Being Indian

Fear is the key

E-motorcycles: Bhavish Aggarwal Riding High

Quality key to exports: Kawasaki to Bajaj

Harley back in saddle: Rides with Hero for 'most affordable' bike

Rahul Bajaj was a true nationalist

Bajaj to roll in more Kawasaki models

'I am still so lost in the film industry'

PIX: Mumbai's Jhanvi Rishad rev it up at Valley Run!

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