How Nirma plans to 'cement' its marketshare via IPL

Nirma has jumped into the ongoing cricket spectacle as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired......

It is a triangular fight for the soap warriors

Nirma detergent brand has shed its affordable tag for a more premium positioning against Surf, as rival Ghadi consolidates its position as a mass-market player. Illustration: Dominic......

How Nirma tries to reclaim the golden days of 1980s

As it loses market share in washing powder, it hopes to catch up with the big cement manufacturers in India with the Lafarge deal Six years since its de-listing from the stock exchanges, Karsanbhai......

Why Nirma's Lafarge deal makes sense

The deal augurs well for Nirma as it already has a cement plant in Rajasthan, and has been scouting for assets in Gujarat for a while. Ahmedabad-based diversified conglomerate Karsanbhai Patel-led......