Politics is not on the radar of 18 to 21-year-old Indians, reveals Rama Bijapurkar. IMAGE: Young voters show their fingers marked with indelible ink after casting their vote in Chhindwara, Madhya......
What is the guarantee that another Trump will not arise and reach out to the American people directly?The fact of the matter is that Trump's support base remains the envy of any American......
While P Muralidhar Rao, BJP general secretary, says, 'Digital electioneering is here to stay until the elections in 2021,' the BJP’s rallies in Bihar will not be confined to cyberspace.......
People are more worried about economic crisis than health issues emanating from coronavirus pandemic, according to an online study conducted by IIM Lucknow on "Understanding public sentiment during......
PVR Cinemas is in the process of building one at the Jio Center in Bandra Kurla Complex. This theatre will be on the top of the mall and should be able to accommodate 300 cars, and is expected to......
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces. While the......
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......
Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out. Illustration: Dominic Xavier/Rediff.com ......
Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......
The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......