Cassandras and Congressis may sneer at the findings, but the Times Now poll indicated that the Modi government was very much on its way to a second term with 279 seats, even if it is a tad lower......
FIFA World Cup fever means plenty of thrills and according to this jarring, yet poignant campaign from J Walter Thompson London also, many casualties. FIFA WORLD CUP 2018: Full coverage IMAGE:......
'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......
'At 7 am today, a pack of mad dogs rushed into a building and castrated a man.' Running into the poet who penned that is easy, provided you know where to position yourself. If you feel the need to......
Not long ago, the neologism 'Bangalored' made the word 'layoff' redundant and now trend-spotters have come up with a new phrase 'Bangalore Envy' which they claim would shape people's lives in the......
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......
An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994 Ranjan Kapur was not only among the doyens of Indian......
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises. Sohini Das reports. India is among the fastest growing markets for......
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.''She was close to tears.' A fascinating excerpt from Adman Madman:......
'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.''You cant put out an ad and then issue an apology.' IMAGE: Shah Rukh Khan in the Cadbury's ad. "I've never been......