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Sai's Take: Ek baar phir Modi Sarkar?

Cassandras and Congressis may sneer at the findings, but the Times Now poll indicated that the Modi government was very much on its way to a second term with 279 seats, even if it is a tad lower......

This campaign sheds light on the dark side of the World Cup

FIFA World Cup fever means plenty of thrills and according to this jarring, yet poignant campaign from J Walter Thompson London also, many casualties. FIFA WORLD CUP 2018: Full coverage IMAGE:......

What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

Mapping a city through poetry

'At 7 am today, a pack of mad dogs rushed into a building and castrated a man.' Running into the poet who penned that is easy, provided you know where to position yourself. If you feel the need to......

'Bangalore Envy' - new phrase of 2007

Not long ago, the neologism 'Bangalored' made the word 'layoff' redundant and now trend-spotters have come up with a new phrase 'Bangalore Envy' which they claim would shape people's lives in the......

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......

Ranjan Kapur: End of an era at O&M

An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994 Ranjan Kapur was not only among the doyens of Indian......

The adman who headed Dera chief Gurmeet's business

Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

Everyone wants health in a bottle!

As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises. Sohini Das reports. India is among the fastest growing markets for......

The Moment Aishwarya Burst Into Our Lives

'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.''She was close to tears.' A fascinating excerpt from Adman Madman:......

'Glad Cadbury stuck to SRK during his bad times'

'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.''You cant put out an ad and then issue an apology.' IMAGE: Shah Rukh Khan in the Cadbury's ad. "I've never been......

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Jwt

News for Jwt

Sai's Take: Ek baar phir Modi Sarkar?

This campaign sheds light on the dark side of the World Cup

What's next after 'Acche Din' in 2019?

Mapping a city through poetry

'Bangalore Envy' - new phrase of 2007

Alyque, Advertising Man of the Century

As Sorrell's reign ends WPP stares at an uncertain future

Ranjan Kapur: End of an era at O&M

The adman who headed Dera chief Gurmeet's business

Everyone wants health in a bottle!

The Moment Aishwarya Burst Into Our Lives

'Glad Cadbury stuck to SRK during his bad times'

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