News for 'journal-of-marketing'

'Now, Americans connect India with technology'`

'Now, Americans connect India with technology'`

Rediff.com6 Dec 2006

Americans never connected India with technology in the old days, now they are seeing it and going, 'Oh wow! India. . . who knew,!' says Kanchana Thamodaran.

'Payday proximity changes consumer behaviour'

'Payday proximity changes consumer behaviour'

Rediff.com30 Aug 2010

Professors Himanshu and Arul Mishra at Utah University have found payday proximity changes consumer motives, response to messages and purchase behaviour, the Journal of Marketing reported in its latest edition.