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IIT Madras director's cow urine remark sparks row; apology demanded

The director of the Indian Institute of Technology Madras, V Kamakoti, has sparked controversy after making a remark about the "medicinal value" of cow urine, or gomutra. IMAGE: IIT-Madras......

Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

No coffee, no exercise can kill you 60% faster: Study

Non-coffee drinkers who sat for six or more hours a day were at almost 60 per cent higher risk of dying compared to coffee drinkers sitting for less than six hours, according to a research......

'What Bigger Award One Can Hope For?'

'I did not take up research for any award.''What is more important is the medicine that I have developed.''This helps the patient recover and the family is happy that their relative has survived......

When An Old Friend Passes Away...

There will be work today, there will be work tomorrow, there will be work the day after, but nothing will make up for the eternal regret of not seeing a friend when he was dying. IMAGE: Mukkund......

Most consumers just want better features

What makes you to choose a product over others? Well, a new study has found that consumers who are less knowledgeable about an item typically make choices based on differences that are easy to......

Consumers love brands they perceive as underdogs

A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs. "Across contexts, cultures, and time periods,......

People work harder while facing difficult task

People tend work harder when they know that a difficult and demanding task is awaiting them in near future, a new study claimed calling it a 'get ready mindset'. According to a new study published......

Stock graphs can mislead investors

Investors who keep track of stock markets via charts tend to make a baseless decision about the riskiness of a stock based on its run-length, according to a new study by Indian-origin researchers.......

How FMCG majors are tackling slowdown in rural demand

Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas, severe......

'I play the 1st man to have a vision for a united India'

'We should not forget the sacrifice these men made.' Arjun Kapoor takes up a historical character for the first time in his career with Panipat. Arjun plays Sadashiv Rao Bhau who led the......

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Journal Of Consumer Research

News for Journal Of Consumer Research

IIT Madras director's cow urine remark sparks row; apology demanded

Rediff's Wave Rider Retires!

No coffee, no exercise can kill you 60% faster: Study

'What Bigger Award One Can Hope For?'

When An Old Friend Passes Away...

Most consumers just want better features

Consumers love brands they perceive as underdogs

People work harder while facing difficult task

Stock graphs can mislead investors

How FMCG majors are tackling slowdown in rural demand

'I play the 1st man to have a vision for a united India'

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