14 images from this year's Wildlife Photographer of the Year contest

It's a wild and brutal world outside and it is evident in this year's Wildlife Photographer of the Year contest. Chosen from almost 50,000 entries submitted from 92 countries around the world,......

The man who turned Bajaj around

For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......

A giant leap: From advertising to storytelling

  As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......

What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

Assessing the Microsoft-Yahoo! deal

From questions about the value of Yahoo! to a belief that MSN will become just another Yahoo! brand, reactions to Friday's announcement that Microsoft is bidding for the Internet company has......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......