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Shah Rukh to endorse ITC's Sunfeast

 ITC Foods on Tuesday said that it has signed Bollywood star Shah Rukh Khan as the brand ambassador for its flagship brand Sunfeast.The superstar will be endorsing the entire range of snacks under......

Sunfeast Yippee ban: ITC says not consulted, Gujarat FDCA contests view

 This is second time in a month when a packaged food co has said that it was not informed or allowed to present its point of view when banning its product A day after the Gujarat government banned......

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

 A young couple sharing a laugh — in the living room over a Polish joke book, on the beach, in the rain — with the tagline, “Made for each other”, hung from billboards at......

FMCG firms worry over high inflation; price hike likely

 Leading FMCG companies reported a decline in margins in the September quarter on account of higher input costs and food inflation, which ultimately slowed down the pace of urban consumption.......

Secret recipe of ITC's mega success

 Focus on premiumisation, value-added products, cost optimisation and digital acceleration have been the common themes running across business segments in the past two or three years that have......

Sunfeast Open ball boy/girl contest

 In yet another unique endeavor to popularize tennis and create ownership for the Sunfeast Open 2005 amongst the tennis loving youngsters in the country, Sunfeast (ITC Foods) and Disney Channel have......

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