Shah Rukh to endorse ITC's Sunfeast

ITC Foods on Tuesday said that it has signed Bollywood star Shah Rukh Khan as the brand ambassador for its flagship brand Sunfeast.The superstar will be endorsing the entire range of snacks under......

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

A young couple sharing a laugh — in the living room over a Polish joke book, on the beach, in the rain — with the tagline, “Made for each other”, hung from billboards at......

Sunfeast Yippee ban: ITC says not consulted, Gujarat FDCA contests view

This is second time in a month when a packaged food co has said that it was not informed or allowed to present its point of view when banning its product A day after the Gujarat government banned......

Packaged food sector leaving consumers spoilt for choice with new launches

Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Photograph: Rupak De Chowdhuri/Reuters Since 2022, PepsiCo......

Tendulkar, Sania at Sunfeast Open

Sachin Tendulkar skirted the issue of captaincy of the Indian cricket team, saying he does not have much to say on it. "I don't have much to say about the issue of captaincy. I am not allowed to......

Sunfeast Open ball boy/girl contest

In yet another unique endeavor to popularize tennis and create ownership for the Sunfeast Open 2005 amongst the tennis loving youngsters in the country, Sunfeast (ITC Foods) and Disney Channel have......