Though on the face of it appeared Pasbola was asking a series of odd questions that would be difficult for anyone to answer, there was, it gradually emerged, it seemed, a method to the......
'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......
For the first time ever, the largest ever contingent to the Games has around six official brand partners, with a combined value touching Rs 10 crore. This is more than three times the amount that......
The most expensive endorser in the team is cashing in on his cracking form, launching branded merchandise and an animated series on YouTube His unbeaten 55 in the match against arch rivals......
The king of cool has a tough game on his hands He did not want to play second fiddle any more. So said Suresh Raina, stepping out of his captain's shadow, last week, jumping ship from Rhiti Sports......
'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......
IMAGE: Mirabai Chanu’s rags-to-riches story remains an inspiration for others. Photograph: Ann Wang/Reuters Mirabai Chanu believes she will need to lift at least four times her current......
IMAGE: India's Manika Batra broke into the Top 25 of the ITTF Rankings on Tuesday. Photograph: Kind courtesy IOS Sports and Entertainment. Indian table tennis star Manika Batra, who became the......
IMAGE: Manika Batra is enjoying a strong run, but the 28-year-old admits that she needs to improve her fitness to dominate the Chinese opponents more often. Photograph: Kim Hong-Ji/Reuters Manika......
Photograph: Eloisa Lopez/Reuters Indian boxer Lovlina Borgohain will step onto the scales a bit heavier at the Paris Olympics but feeling like a weight has been lifted from her shoulders. The......