After initial hiccups, viewership of the second edition of the Indian Premier League (IPL-2) has picked up pace with the cricket carnival having reached midway. The peak ratings, seen mostly in the......
Come April 18 and the advertisers will have compelling reasons for diverting their advertising budget from other television channels to Set Max - the host broadcaster of the Indian Premier League......
Korean auto major Hyundai is set to diversify its business presence in the country by launching separate divisions through its in-house advertising agency -- Innocean Worldwide. The new segments......