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India Brand Equity Foundation

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Repositioning India's brand

 Part I: Is South Asian Studies undermining India? Brand Management by other countries in USAIndia is under-represented in American academia compared to China, Islam/Middle East and Japan, among......

Watch out India, a terror storm is brewing

 The world today is witnessing the rise and expansion of a radical totalitarian ideology which inspires the Al Qaeda, ISIS, Hezbollah, Hamas, Jabhat al-Nusra, Hiz ut-Tahrir, Lashkar-e-Tayiba,......

President Pranab's address to Parliament: The transcript

 President Pranab Mukherjee on Monday addressed the first joint sitting of Parliament as mandatorily required under the Constitution after the general elections. The address is the political,......

Will AI, Like Y2K, Be Gamechanger For Indian IT Cos?

 'The race is now on for Indian IT firms to develop their AI prowess and focus on a software-first approach to services as the people element becomes more complicated with Trump's expected new......

How he made low-cost computing a success in India

 A serial entrepreneur's vision to drive PC adoption in India promises to bring computing power to every household through the innovative use of cloud computing. Novatium, a computing services......

Tata launches long-awaited super app Neu, joins ecommerce battle

 Tata group on Thursday launched possibly India's first super app, Tata Neu, that brings together grocery-to-hotel-to-airline ticket booking and medicine on a single platform, rivalling similar......

How did investors miss Byju's numerous red flags?

 If and when a new management takes over, it will discover that there is no worthwhile business to run, says Debashis Basu. Illustration: Dominic Xavier/Rediff.com   Byju's is set to go down......

How this MIT engineer aims to light up rural India

 A young entrepreneur with an engineering degree from India's premier engineering school and a postgraduate degree from the US's finest technical school develops an innovative service aimed at......

How to Defeat Pirates who STEAL Films

 Intelligent tools are being deployed to detect content pirated from OTT platforms.Neha Alawadhi reports. IMAGE: When Salman Khan's Radhe: Your Most Wanted Bhai launched on a streaming platform,......

The 'Being Human' side of Salman Khan

 'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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