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Micromax wants to give Bharat an option against China

With its new line-up, the firm has managed to touch the right chords, but to regain market share from the established players, Micromax will have to fight a protracted battle. Rahul Sharma has......

How India's handset makers are planning a comeback

At least two of them - Lava and Micromax - are arming themselves against the Chinese rivals which made them insignificant in the local market over the past few years. After languishing for long,......

Time to write an obituary for 2G and 2.5G feature phones?

The scales started tilting in favour of smartphones in 2014, when a slew of new, yet vibrant, brands entered the market, with their competitively priced offerings helping smartphones become the......

In its 2nd coming, Nokia learns to play the game

To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market: Tied up with a well-known Bollywood actor as endorser, associated with cricket and......

Once a rising star, Micromax, now struggling to survive

Internal management tensions, stiff opposition from Chinese handset makers led to halving of the company's market share A year ago, Micromax vaulted past Samsung Electronics Co Ltd to become......

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Idc Mobile Phone Team Research

News for Idc Mobile Phone Team Research

Micromax wants to give Bharat an option against China

How India's handset makers are planning a comeback

Time to write an obituary for 2G and 2.5G feature phones?

In its 2nd coming, Nokia learns to play the game

Once a rising star, Micromax, now struggling to survive

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