What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

Good to see Bikhchandani, Banga on the rich list

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr......

From social media influencers to #metoo, 2018 was a 'brand' new year

What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale. Illustration: Dominic Xavier/Rediff.com We've had an exceptionally busy......

Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......