Munjal was the man behind the success of the world's largest cycle maker, and almost every second cycle sold in the country sported the Hero badge. Whatever the situation, be it in his......
Customers facing service problems and spare parts shortages for their cars could soon be protected by law. Automobile manufacturers may have to provide maintenance and spare parts for vehicles for......
With the summer holidays getting underway, the Pune-based Kinetic Engineering has roped in Bollywood's hot star Karisma Kapoor to promote its Zing scooter eyeing the young and trendy.The company's......
The spectacular run of Indian team in the recently concluded cricket World Cup seems to have rubbed off on advertisers too.Bharat Petroleum Corporation, which joined the World Cup party with ad......
Two-wheelers Who launched India's first motoscooter?Take the Rediff Business Quiz and see how much you know about the two-wheeler industry in India Biz Quiz is best viewed in Internet Explorer (IE)......
One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......