What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

Motorcycles vroom past scooters on strong rural demand

The key beneficiary of this expansion in the motorcycle market happens to be Bajaj Auto. Motorcycles are reclaiming part of the market share they lost to scooters in the world’s largest......

Rivals may be forced to join Bajaj Auto's price war

Analysts say Bajaj's move to correct prices can potentially disrupt the market. Photograph: Courtesy Bajaj auto/Facebook Even as rivals in the motorcycle market are not likely to enter the price......

As retail demand sinks, 2-wheeler plants opt for 10-day shutdown

The two-wheeler industry marked its first fall in 11 months in November with sales of 1.24 million reporting a fall of nearly six per cent compared to the same month last year, Swaraj......