Harish Bijoor

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Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

Political Memes Are No Laughing Matter

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.''This is where memes come into play.' Kindly note the image has only been published for......

BJP's Tejasvi Surya is young but no novice in politics

He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year, reports Bibhu......

Why Brands Are Slurping Over Ro-Ko

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.' IMAGE: Rohit Sharma and Virat Kohli celebrate after Team India wins the ICC Men's T20......

Bengaluru's water crisis: India Inc adopt innovative methods

From installing water-saving aerators on taps to using cans for washing hands and dishes, Bengaluru is adopting diverse strategies to tide over the water crisis. Photograph: ANI Photo While......

Brand SRK Is Back With A Bang!

'He doesn't need to play eye candy or a boy next door. He has found his mark.''Brands like him because he understands them and he emotes appropriately for them.' Jawan has shown that......

Amul's utterly butterly supply melts; eateries switch to alternatives

It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren’t like the cat that got the cream. A shortage only means market shelves without butter on them.......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

Now, It's Shah Rukh Vs Sunny Deol

After The Great Khali and before him Big B put their weight behind it, the Indian cement industry has brought on board two other celebrities to solidify its growth. Of the top four companies,......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Ayushmann charges Rs 15-20 cr for ads!

'He resonates more with the youth which is always something brands want.'Urvi Malvania reports. IMAGE: Ayushmann Khurrana with the Samsung Galaxy A9. Photograph: Kind courtesy samsung.com That is......

Golden Year For Indian Chess! What Next?

'It will bring the next wave of awareness and pursuit of excellence from people who want to take chess as a game or a competitive sport or even as a career.' IMAGE: D Gukesh, the youngest World......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......

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