After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......
In the crazily complex cauldron that is India, where caste, community, class and cash are just the primary ingredients, no one has yet come up with a fool-proof method to ascertain how voters make......
Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at......
'Political parties and leaders understand the impact the new media can have on outcomes.''From treating them as broadcast tools five years ago, now they look at them as arsenal that can potentially......
The updated election ads policy for India will require advertisers to provide a 'pre-certificate' issued by the EC or anyone authorised by the poll panel, for each ad.Further, Google will verify......
'Banks may find small ticket size lending economically unviable due to the cost of branch operations.' Illustration: Uttam Ghosh/Rediff.com FlexiLoans.com, a lender to small businesses starved of......
Mobile wallet adoption is surging in India and swiftly becoming a primary payment option, surpassing traditional methods like cash and cards. Illustration: Uttam Ghosh/Rediff.com Over the next few......
'Just the amount of work which is there just to become more and more successful in banking.''For this to happen you need to have leaders who understand technology.' Illustration: Dominic......
Scrutiny of Google’s code of conduct in the Indian Android ecosystem is far from over with several start-ups preparing to appeal against the company’s revised policies of service fee on......
Google has termed as "tainted" the investigations done against it by CCI, contending that the two informants on whose complaint the fair trade regulator has initiated the enquiry were working at......