A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......
The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India, reports Ritwik Sharma. IMAGE: Neeraj......
While Unilever has been aggressive, both organically and inorganically in the country, P&G’s approach has been about achieving ‘balanced growth’ in terms of top line and bottom......
Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. Tara Sinha, best known as the......
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal. IMAGE: The much acclaimed Gillette ad with the daughters as......
There have been complaints from consumers that the firm has increased the base price of products and then charged the lower GST rate, thereby keeping the MRP of products the same in pre and post......
IMAGE: Hardik Pandya’s deal with men’s shaving razor Gillette Mach3 Start was slashed. Photograph: Hardik Pandya/Twitter Indian cricketers Hardik Pandya and KL Rahul are facing......
IMAGE: More heroics, this time at Euro 2016, would boost Brand Robert Lewandowski. Photograph: Adam Nurkiewicz/Getty Images. Poland's Robert Lewandowski has chalked up so many big-game......
Procter & Gamble Co's <PG.N> Gillette brand will not renew its endorsement contract with golfer Tiger Woods, which ends on December 31, a company spokesman confirmed on Thursday. The......
Liverpool's tortured takeover battle ended on Friday with the owners of Major League Baseball's Boston Red Sox completing their 300 million pounds ($480.8 million) purchase of the Premier League......
Nike Inc, Adidas AG and other companies may cut their spending on sports sponsorships after the unrelenting media coverage of pro golfer Tiger Woods' marital infidelity, a Credit Suisse analyst......