Coke opts for lounge culture to boost sales

Taking a new step to rev up sales in India, soft drinks giant Coca Cola is moving beyond just delivering bottles at retail points by getting into the lounge bandwagon. Taking cue from its Red......

McDonald's keen to shed junk food tag

McDonald's is trying to shed its junk food tag by underscoring the nutritional benefits of its fare.It is also planning to launch a clutch of products from its international portfolio for which it......

Coca-Cola bets big on Georgia

As part of its strategy to broad base its portfolio, Coca-Cola Indiaplans to increase its emphasis on beverage brand Georgia Gold.The company has been setting up 'Georgia Junctions' in high traffic......

Now, cold coffee from Coke

Coca-Cola on Tuesday forayed into the cold coffee and iced tea business and extended its tie-up with McDonald's to sell the cold beverages under the brand name Georgia.Coke would put Georgia......