Microsoft unlikely to gain from Asha

While Microsoft begins to iron out its Windows Phone challenges with the Lumia after taking over Nokia’s devices and services business, the Asha series of touchscreen featurephones is still......

Reading the mind of the mobile user

Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to......

Slow start for Google's Android in India

Online search giant Google's operating system (OS) for the mobile platform, Android, is fast gaining ground in the US. However, in India, Android trails with a single-digit market share. According......

Here's a novel way to advertise on mobiles, courtesy LBS

Imagine you’re chatting with a friend using an application on your mobile phone, when a Shoppers Stop ad pops up -- not a regular, intrusive ad but one that seems to understand where you are......