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Fcb Ulka

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Congress bets on anger against 'dhokha'

The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers,......

Is Coke biting off more mango than it can chew?

With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.    IMAGE: Varun Dhawan and Gulshan Grover......

Once upon a time in India Inc...

The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the......

How Samsung is battling a brand crisis

Acknowledging a mistake when a brand does not live up to expectations and promptly finding a solution are critical to preventing a crisis from blowing up, says Ritwik Sharma. Samsung’s latest......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

E-commerce firms' new mantra: Trust, convenience and easy returns

Even as new rules steer e-commerce companies away from discounts, two online giants have been changing their marketing pitch. Image: Campigns are focused on converting the older generation into......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

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Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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