Ads never lie: FCB Ulka boss

Has the Budget been harsh on the advertising industry? Or has it been really good? How can advertising business make the most of this year's Budget?Now that Finance Minister P Chidambaram has......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

Is Coke biting off more mango than it can chew?

With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.    IMAGE: Varun Dhawan and Gulshan Grover......

Once upon a time in India Inc...

The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the......

Messi Mania In Bejing!

'I hope Lionel Messi gets a little percentage of the shirt sales because I've never seen so many Argentine number 10 shirts in my life!' IMAGE: Fans donning Lionel Messi's No 10 Albiceleste jersey......

Zaheer launches league for amateur cricketers

The top 14 performers of the league will be given a once-in-a-lifetime opportunity to participate in a local club level tournament in Australia. IMAGE: The league launched by Zaheer Khan and......

Zaheer has only one piece of advice for Team India...

It's good to have left-armer but don't need to go crazy about it: Zaheer Khan IMAGE: Khaleel Ahmed, centre, made his debut during India's victorious Asia Cup campaign in Dubai. Photograph:......

Delhi teen picked in Dutch club's youth squad

Delhi boy Kshitij Kumar Singh has joined the Dutch NEC Nijmegen football’s Under-15 youth squad. NEC Nijmegen is a professional football club, which competes in the Dutch Eerste Divisie. The......

No team better than Barca; Real will be defensive, claims Luis Enrique

'Barca are the best team around and when we play as we know how we are unstoppable' 'We want to have more control, create and take advantage of space and create chances' IMAGE: FC Barcelona's......