Tata DOCOMO ad mantra: Keep it simple, silly!

"Kuain ka mendhak bahar kyon nahi jata. . .kyonki bahar roaming lagta hai"Sounds silly? Well, not so, for the Tata DOCOMO campaign on air this IPL season. The GSM service arm of Tata Teleservices......

Brand LIC gets 100% recall in nationwide study

When a leading private insurance company recently commissioned a market research agency to do a survey on India's most famous brands, the findings didn't come as a surprise.There was a cent per......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......

Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......