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Tata DOCOMO ad mantra: Keep it simple, silly!

"Kuain ka mendhak bahar kyon nahi jata. . .kyonki bahar roaming lagta hai"Sounds silly? Well, not so, for the Tata DOCOMO campaign on air this IPL season. The GSM service arm of Tata Teleservices......

Brand LIC gets 100% recall in nationwide study

When a leading private insurance company recently commissioned a market research agency to do a survey on India's most famous brands, the findings didn't come as a surprise.There was a cent per......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Ads never lie: FCB Ulka boss

Has the Budget been harsh on the advertising industry? Or has it been really good? How can advertising business make the most of this year's Budget?Now that Finance Minister P Chidambaram has......

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Draftfcb Ulka

News for Draftfcb Ulka

Tata DOCOMO ad mantra: Keep it simple, silly!

Brand LIC gets 100% recall in nationwide study

IPL evokes cold waves in brand campaigns

Brands outsource ideation to India for their global campaigns

Ads never lie: FCB Ulka boss

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