Close to six months since the launch of Tata Neu, the super application (app) from Tata Sons Group is all set for a revamp. The highlights include a reimagined rewards programme or NeuPass, a more......
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences. Photograph: Kind......
A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali, discovers Dhruv Munjal. Rajiv Suri refuses to call himself much of a shopper.......
In most cards, you have to make a minimum expense. Seek cash discounts where you can‘Celebrate Diwali by owning a BMW’ screams an advertisement in a leading paper. The deal includes a......
Stung by the unrelenting onslaught of e-commerce giants, consumer durables retail chains are matching them on deals and discounts this festive seasonClose to three years since the festive season in......