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Yogi Goes All Out For Flawless Mahakumbh

For Yogi Adityanath the successful management of the Kumbh Mela is a crucial part of building 'Brand UP' and making the state a $1 trillion economy. IMAGE: Members of the Panchdashnaam Avahan......

Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

New York Labor Day Parade Was A Spectacle!

Thousands of workers of every description -- from journalists to steel workers, from painters to New York cops, from auto to engineering workers -- marched for four hours down 5th Avenue one of......

Rau's IAS Study Circle: What You Must Know

Rau's felt the need to be where the action was.The institute that once drew largely elite students also decided to expand its base and cater to a wider pool. IMAGE: Rapid Action Force personnel......

India's Twitter rival Koo shuts down

Koo, the Indian replica of Twitter (now X), is shutting down operations, its co-founders announced on Wednesday blaming the platform's failed attempts at partnerships and harsh funding winter for......

Shoe pinches for most large footwear companies

Footwear companies were among the weakest performers in the consumer discretionary sector during the October-December quarter (Q3) of 2024-25. Photograph: Joseph Campbell/Reuters The combined......

Maaza, 2nd desi brand from Coca-Cola group, becomes billion-dollar brand

Maaza, a desi mango fruit-based drink owned by Coca-Cola, has touched the milestone of becoming a billion-dollar brand in 2024, its chairman and CEO James Quincey has said. It has now become the......

TVS takes quick-commerce route for auto parts, lubes

'We expect to break even this March and be one of the fastest to achieve profitability across all digital platforms.' Photograph: Kind courtesy, TVS Motor/Facebook Multi-brand aftermarket chain......

'When An Influencer Promotes Everything...'

'All credibility is lost.' Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy RDNE Stock project/Pexels.com With the influencer industry......

Accenture, TCS, Infosys, HCLTech top 2025 Brand Finance IT Services ranking

India has secured the second position, contributing 36 per cent of the total brand value, a significant achievement fuelled by a 14 per cent increase in brand value, according to Brand Finance 2025......

'Comedians Usually Bounce Back'

'Unless a comedian is involved in something society deems unforgivable...' Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy Tumisu/Pixabay.com......

Manga Fever Takes Over India

'Netflix, Amazon Prime Video, Crunchyroll, and Disney+ Hotstar are continuously expanding their Anime libraries.' Kindly note the image has been posted only for representational purposes. A Dragon......

'It's Very Difficult To Survive Without...'

Photograph: Kind courtesy Sonnalli Seygall/Instagram After portraying a variety of roles on screen, Sonnalli Seygall is probably her favourite one -- that of a mother in real life. The actor,......

Meet The New Influencers

Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the......

Bhool Bhulaiyaa 3 Trailer: Diwali Dampener

Bhool Bhulaiyaa 3 fails to invoke any excitement, despite having two immensely watchable stars Madhuri Dixit and Vidya Balan at its centre, observes Mayur Sanap. After the painfully bland Singham......

Why Brands Are Chasing Gukesh

'With an achievement like this, Gukesh could even be endorsing global brands.' IMAGE: World Chess Champion D Gukesh with his trophy in Singapore on Friday, December 13, 2024. Photograph: ANI Photo......

How Quickly IPL Teams Spent Money

At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday. IMAGE: Mumbai Indians Owners Nita Ambani and......

'Brand' Welcome Awaits Olympic Stars

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

In a divisive world, Paris Games will be most inclusive: IOC

'If we want to remain relevant in their digital lives we must engage with this digitally native generation in their digital way of living.' IMAGE: International Olympic Committee President......

Olympic talk: 'India's attitude towards sport must change'

IMAGE: But as I said, our Olympic preparations should continue throughout the year, in four years, continuously, says gymnast Dipa Karmakar. Photograph: Kind courtesy Dipa Karmakar/X......

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