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How the 2019 poll ad campaigns will be different

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.''The challenger is the incumbent and the ones ruling then are now the challengers.''So, the realities......

Exit interview: What's next for Mudra CEO Madhukar Kamath?

'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Ad world goes slow on hiring

It is not just businesses in automobiles, capital goods and engineering that have been shedding people on account of the slowdown. As advertising growth slows, ad and media agencies have also cut......

Spotlight on scam ads

In the wake of the furore over JWT’s Ford Figo poster campaign, the relationship between ad agencies and clients was brought to the fore at Goafest 2013. The Figo controversy has thrown up......

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Ddb Worldwide

News for Ddb Worldwide

How the 2019 poll ad campaigns will be different

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Now, Swachh Bharat seeks global facelift

Ad world goes slow on hiring

Spotlight on scam ads

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