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Mudra, DDB on the prowl for ad agency

Mudra, the country's fourth largest advertising agency, is looking at buying a second agency in association with international outfit Doyle Dane Bernbach Worldwide.Currently DDB, a part of the......

How the 2019 poll ad campaigns will be different

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.''The challenger is the incumbent and the ones ruling then are now the challengers.''So, the realities......

India climbs up the ad creativity ranks

The Indian advertising industry makes a comeback among the top 25 countries doing outstanding advertising, according to The Gunn Report, a comprehensive listing of most creative advertising efforts......

Spotlight on scam ads

In the wake of the furore over JWT’s Ford Figo poster campaign, the relationship between ad agencies and clients was brought to the fore at Goafest 2013. The Figo controversy has thrown up......

'It is not uncommon for rivals to work together '

Chuck Brymer, president and chief executive officer of DDB Worldwide, was in India for the DDB Asia-Pacific Summit in Mumbai between March 26 and 28. A packed schedule notwithstanding, he held his......

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Ddb Worldwide

News for Ddb Worldwide

Mudra, DDB on the prowl for ad agency

How the 2019 poll ad campaigns will be different

India climbs up the ad creativity ranks

Spotlight on scam ads

'It is not uncommon for rivals to work together '

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