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GenAI Debuts In Lok Sabha Polls

'This Lok Sabha election is more of a trial for GenAI content.' IMAGE: Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy Matheus......

Budget has very little to offer for marginalised: Rights groups

Various rights groups on Thursday alleged that the Union Budget for the financial year 2023-24 has very little to offer for the marginalised -- the vulnerable children, the disabled and the......

'Arnab Goswami is the Ekta Kapoor of TV news'

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu On Thursday night, minutes......

Go digital for good brand building

It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders. The......

Games that brands play

You are playing a game on your mobile, or even online, and you have to score a goal. Look closely and you find that the scoreboard in the background clearly says Coca-Cola. That's advergaming for......

Mudra lays eyes on outsourcing market

After exploring marketing solutions as a business opportunity, domestic advertising agencies are now looking at outsourcing as a revenue generator. Mudra, the country's fourth largest advertising......

R-ADAG plans image makeover

In one of the largest brand-building exercises of recent times, the Reliance-Anil Dhirubhai Ambani Group has appointed six advertisement agencies to capture the public imagination and will spend......

India climbs up the ad creativity ranks

The Indian advertising industry makes a comeback among the top 25 countries doing outstanding advertising, according to The Gunn Report, a comprehensive listing of most creative advertising efforts......

Badminton ace Saina Nehwal returns home

After winning her first ever Super Series badminton title in Indonesia, Saina Nehwal arrived at Hyderabad on Saturday amidst much fan fare. Ranked number eight in the world, Saina......

This is LEGENDARY! Kohli, AR Rahman work together for Premier Futsal

IMAGE: India's Test cricket captain Virat Kohli and ace music composer AR Rahman pose for a selfie as they work together for an anthem for the Premier Futsal League. Photograph: Virat......

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GenAI Debuts In Lok Sabha Polls

Budget has very little to offer for marginalised: Rights groups

'Arnab Goswami is the Ekta Kapoor of TV news'

Go digital for good brand building

Games that brands play

Mudra lays eyes on outsourcing market

R-ADAG plans image makeover

India climbs up the ad creativity ranks

Badminton ace Saina Nehwal returns home

This is LEGENDARY! Kohli, AR Rahman work together for Premier Futsal

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