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David Mccann

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Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Why can't ad agencies retain talent?

Log on to the websites of big ad agencies or portals like agencyfaqs and exchange4media, and you see movement. Advertising account movement and executive movement. Life as normal in the advertising......

Globalisation of ideas, not images

While multi-national companies going desi in their advertising is a trend everyone likes talking about, not much has been said about Indian marketers globalising the way they charm audiences.See......

New kids on the block

It's a trend that keeps cropping up every few years. And it seems the season is here again. Over the last few months a number of advertising professionals have quit their jobs and have floated......

Adworld churns its creative accounts

Agency pitches for creative accounts are intensifying by the day, with clients crossing the floor more often. Driven by both better offerings and global realignments, creative advertising accounts......

Depleted India face tough task

India have a daunting task at hand when they open their campaign in the Sultan Azlan Shah hockey tournamentin Kuala Lumpur on Thursdayas Olympic champions Australiawill startas firm favourites to......

Man Utd lose, Arsenal held

A superb injury-time goal by substitute Robin van Persie saved Arsenal from a second successive defeat on Saturday as the young Dutchman earned the champions a 2-2 home draw with......

Villa stun Chelsea to join Boro in Cup semis

Struggling Aston Villa pulled off a shock 2-1 victory over big-spending Chelsea on Wednesday to reach the semi-finals of the League Cup.Villa will play Bolton Wanderers for a place in the final on......

Arsenal join Man Utd, Chelsea at top

Arsenal romped to a 4-0 win at Middlesbrough on Sunday, putting them level with champions Manchester United and Chelsea at the top of the English premier league.Arsenal, last season's runners-up,......

Arsenal gifted reprieve at Spurs, Liverpool lose

A moment of madness from Tottenham Hotspur goalkeeper Kasey Keller helped an unsettled Arsenal salvage a 1-1 draw in a frenetic north London derby at White Hart Lane on Sunday.Keller, the United......

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