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Hamara Bajaj Kindled Pride in Being Indian

 In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

 Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said......

Amul girl far cuter than Amul boy: DaCunha

 Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......

Vote: Will you buy Amul Girl merchandise?

 Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......

Road to 70: Five brands that grew with India and on Indians

 Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Amul: Amazing story of India's most successful brand

 Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Ghoul makes it terrifying to be a Muslim

 'Any Muslim who shows even the slightest hint of revolutionary thought is marked as 'infected'.''At that point, he is taken to the nearest Detention Centre where a procedure called Reconditioning......

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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