Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages.
Among the many pearls of wisdom he bequeathed me, this one is probably the most precious: If you don't enjoy what you have created, how will anyone else? Manish Jhaveri remembers the legendary adman Sylvester daCunha.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
Ad man Gerson da Cunha, a multi-faceted personality who was very passionate about civic activism in later years, died in Mumbai on Friday. He was 92.
Amul's advertisements have entertained Indians since decades.
Yes, the girl in a polka dotted dress, with a matching bow in her hair, for whom no subject is taboo, no individual beyond her jibes, whom we know fondly as the Amul Girl, has just completed half a century peering down billboards.
Amul's ads have touched the hearts of millions of Indians since decades.
Cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads since the 1980s.
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The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Friends of Vinod Mehta came together to remember the man and his legacy.
'Any Muslim who shows even the slightest hint of revolutionary thought is marked as 'infected'.' 'At that point, he is taken to the nearest Detention Centre where a procedure called Reconditioning awaits him.' 'Areas with a high Muslim population have been designated as Scheduled Religion Zones.' 'To be an active participant in this social cleansing ritual, there is only one prerequisite: You have to be an undying patriot whose friend and family is his country.'
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
The AIB Roast of Karan Johar, Arjun Kapoor and Ranveer Singh may not have gone down well with certain sections of people, but Bottoms Up's incisive social commentary, peppered with delightfully subtle double entendre, still enjoys unprecedented success.
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