What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

Eli Lilly drug patent deflated

In another setback to Big Pharma, US drug major Eli Lilly's blockbuster erectile dysfunction drug Cialis (generic name:Tadalafil) has failed to qualify for a product patent in India after the basic......

Blindness scare spooks impotence drug firms

The Rs 480-crore (Rs 4.8 billion) anti-erectile dysfunction drug market may lose its vigour with the Drug Controller-General of India planning to put these drugs under a safety watch.The move comes......

Herbal viagra fails to impress

Two years ago, safed musli, a natural herb, was hailed as a vital ingredient in treating erectile dysfunction. Today, it hasn't risen up to the promise it made.Why? Did the seed companies......