What makes a brand authentic?

There were compelling reasons to send Juan Valdez off to the old folks home for advertising's ex-celebs. The fictional coffee-growing icon had been featured in ads for decades, helping establish......

Hybrids: Are these cars of the future?

Between Al Gore's movie, an Inconvenient Truth, and the inconvenient truth that gas costs an average of $2.85 a gallon, average consumers are joining the ranks of a long list of celebrities,......

Narain Karthikeyan impressive in his NASCAR debut

After making his mark in the Formula One circuit, Narain Karthikeyan, now has added yet another notch to the racing belt. Last week, the 33-year-old driver shattered stereotypes to become the first......